An In Depth Look At Working With On Call...
A Prominent Home Owner's Association Get's The Functionality It Needs...
As Tallahassee, Florida's premier gated community Golden Eagle Homes Association needed a website that matched it's upscale living lifestyle and allow them to truly take full advantage of today's internet driven marketing opportunities. They also wanted to provide more functionality to unite it's home owners on the internet.
On Call was selected as the best option and built a beautiful website which is the envy of other local HOA's. In addition the website offers an easy to update news system, online event calendar, e-newsletters, an online call box update area, google maps, file download area, responsive layouts, and many other interactive features which make the site a place where neighbors often check in for updates. In addition the site has been a successful tool in the conversion of out of towners who are moving to the area to visit Golden Eagle first.
A Fishy Idea Turned Profitable...
Sometimes all it takes is an idea. When Barnie Crutchfield came to us with a cardboard box full of a long lost Oyster Opening Machine his father created we thought we had seen it all. Sure enough, during our initial strategy meeting we discovered two very important things about Barnie's idea. First, his machine was a patented hunk of good old made in America tackle. Second, thanks to research by our in-house strategists, we discovered a monster hole in the market.
It turns out that nobody was marketing Oyster Opening devices to the hobbyist and instead everybody seemed to be focusing on the harder to reach commercial kitchen market. With an idea and an implementation strategy ready to go, On Call launched Earls Original Oyster Opener as an infomercial style e-commerce site capable of handling thousands of orders a week and aimed high. Next, On Call launched a national pay for click marketing strategy that saw nationwide sales pickup from a non-existent business within the following 30 days. From there, TV Infomercials were soon to follow, and I think you can guess what came next... a whole lot of people enjoying a whole lot of oysters!
